Free SEO course
Build a search system that earns discovery, trust, and customers.
Learn the full system behind durable SEO and AI visibility, from customer research and technical foundations to local, ecommerce, measurement, and client delivery.
Search strategy and measurement
Search, AI, and answer systems: what visibility means and how it works
Learn which parts of search and AI discovery you can influence, observe, and measure without promising a ranking or citation.
Open lesson →LESSON 02Turn business goals into a search measurement plan
Build a measurement plan that connects customer tasks, leading indicators, and qualified business outcomes without false precision.
Open lesson →LESSON 03Build an ethical 90-day search operating system
Turn research, implementation, quality checks, and reporting into a realistic 90-day operating rhythm.
Open lesson →Research and site architecture
Find customer language and read search intent
Use customer evidence and live results to understand the task behind a query before you decide what page to create.
Open lesson →LESSON 05Turn keyword research into topic clusters, site architecture, and a roadmap
Organize demand around customer decisions, then design a site structure and release plan that make those decisions easier to complete.
Open lesson →LESSON 06Research AI prompts and identify brand gaps
Create a repeatable prompt-research practice that finds missing information, weak evidence, and brand representation gaps without inventing AI rankings.
Open lesson →Technical foundations
Make pages crawlable, indexable, and discoverable
Diagnose the actual stage that is failing: discovery, fetch, rendering, indexing, or serving—then apply the smallest useful fix.
Open lesson →LESSON 08Control URLs, duplicates, internal links, and faceted navigation
Create one clear route for each important page and manage variations without hiding useful choices or creating uncontrolled duplicate paths.
Open lesson →LESSON 09Build fast, reliable JavaScript and mobile experiences
Make modern applications dependable for people and crawlers by treating rendering, performance, and mobile usability as product quality work.
Open lesson →LESSON 10Use structured data for accurate eligibility
Add structured data when it describes visible, verifiable page facts and helps platforms understand eligibility without inventing rich-result outcomes.
Open lesson →LESSON 11Design international SEO and hreflang without conflicting signals
Choose international site architecture from customer and operational needs, then make language, region, canonicals, and hreflang signals agree.
Open lesson →LESSON 12Use crawler evidence to monitor releases, migrate safely, and respond to incidents
Turn crawl data, logs, and release checks into a practical safety system for routine changes, platform migrations, and urgent failures.
Open lesson →Content systems and on-page clarity
Plan and write pages people and search systems can understand
Turn a customer task into a clear page brief, then write titles, headings, snippets, and body copy that guide an honest decision.
Open lesson →LESSON 14Create helpful, evidence-led, citation-ready content
Make claims that readers can understand and verify, using clear entities, primary evidence, useful boundaries, and answer sections that stand on their own.
Open lesson →LESSON 15Optimize images, video, and YouTube for discovery
Publish media that explains a decision, works for all users, and gives platforms accurate context about what the asset contains.
Open lesson →LESSON 16Refresh, consolidate, and retire content safely
Maintain a content library by diagnosing each page’s current value, then improving, merging, redirecting, archiving, or retiring it for a documented reason.
Open lesson →LESSON 17Scale programmatic and AI-assisted content without losing quality
Build scalable pages only where trustworthy data, distinct tasks, quality gates, and lifecycle ownership create value.
Open lesson →Authority, reputation, and risk
Understand authority, third-party scores, and reputation evidence
Use links, mentions, reviews, and third-party metrics as evidence without confusing a proprietary score with a search-engine ranking factor.
Open lesson →LESSON 19Earn links, mentions, and trusted community evidence
Build reputation signals by being genuinely useful to the people and communities that matter to your customers.
Open lesson →LESSON 20Handle risky links, spam, and manual actions
Separate normal web noise from real policy risk, then investigate and repair the underlying cause without panic.
Open lesson →Local visibility
Build a local visibility foundation with your Google Business Profile
Make the business easy to identify, contact, and trust in the place where local customers make decisions.
Open lesson →LESSON 22Create local pages, reviews, citations, and trusted local evidence
Turn real local expertise and service delivery into pages and references that help people choose with confidence.
Open lesson →LESSON 23Measure and scale multi-location and service-area SEO
Operate local visibility as a segmented system so expansion improves service clarity instead of multiplying duplicate pages and misleading reports.
Open lesson →Ecommerce discovery and growth
Design an ecommerce catalog people and crawlers can navigate
Build a product architecture around real shopping decisions instead of generating endless category and filter URLs.
Open lesson →LESSON 25Keep product data, feeds, inventory, reviews, and buying content accurate
Make the facts shown in product pages, feeds, ads, and customer communications agree with the actual offer.
Open lesson →LESSON 26Launch international ecommerce and measure profitable growth
Expand by market with localized customer value, accurate offers, and margin-aware measurement—not by translating pages and hoping demand follows.
Open lesson →AI discovery and answer visibility
Understand AI answer systems and configure responsible crawler access
Learn the visible stages of AI discovery, distinguish crawler purposes, and make deliberate access decisions for your public information.
Open lesson →LESSON 28Measure AI visibility with a repeatable prompt-and-citation study
Build a small, auditable research study that records what answer products visibly say, link, cite, and omit over time.
Open lesson →LESSON 29Make owned content easier to retrieve, cite, and trust
Publish source pages that answer a real question clearly, show their evidence, and remain useful when a reader wants to verify the claim.
Open lesson →LESSON 30Win zero-click discovery with credible off-site evidence
Earn awareness and trust where people already learn, while measuring value without pretending every useful encounter creates a trackable click.
Open lesson →SEO operations and decision-making
Turn an SEO audit into a prioritized, honest roadmap
Transform crawl findings and search evidence into a small sequence of decisions that people can implement and verify.
Open lesson →LESSON 32Diagnose drops, test changes, and monitor releases
Investigate visibility changes with a timeline, controlled comparisons, and release monitoring instead of reacting to the loudest theory.
Open lesson →LESSON 33Automate SEO research and reporting with human review
Use automation to collect, compare, and surface evidence faster while keeping people accountable for claims, decisions, and customer impact.
Open lesson →SEO services and ethical growth
Productize, position, and sell a credible SEO offer
Turn your expertise into a clear service that solves a defined business problem without selling rankings as a guaranteed commodity.
Open lesson →LESSON 35Scope, price, onboard, and deliver SEO engagements
Turn a good sales conversation into a working client system with clear responsibilities, change control, and useful reporting.
Open lesson →LESSON 36Retain clients, grow responsibly, and build an ethical practice
Earn long-term trust by making progress visible, telling the truth about uncertainty, protecting customers, and recommending the work that actually helps.
Open lesson →Put the learning to work
Run the work with a free SEO toolkit.
Audit a public site first, then create a free account to use the SEO suite with the data providers you choose.