Diagnose before you prescribe
Trace discovery, crawling, rendering, indexing, internal links, and conversion paths before calling something an SEO problem.
36lessons
10modules
$0Free course
↗Open access
What this course changes
Leave with an operating system, not a bag of tricks.
The course follows the work in the order a strong search program needs it: understand demand, make the site eligible, publish useful evidence, measure what changed, and decide what to do next.
Plan content around real decisions
Turn customer language into a site map, evidence plan, page brief, and maintenance decision.
Measure search and AI discovery honestly
Use Search Console, analytics, logs, prompt studies, and source checks without inventing one universal visibility score.
Deliver work clients can trust
Scope the engagement, explain uncertainty, report useful evidence, and build a roadmap someone can actually own.
Complete curriculum
Thirty-six lessons, sequenced from foundations to delivery.
Follow the modules in order for a complete program, or open the module that matches the problem in front of you.
Your progress
0 / 36 lessons
Saved on this device.
01How search and AI discovery work3 lessons+
- 01How search and AI systems shape visibilityLearn which parts of search and AI discovery you can influence, observe, and measure without promising a ranking or citation.
- 02Turn business goals into a search measurement planBuild a measurement plan that connects customer tasks, leading indicators, and qualified business outcomes without false precision.
- 03Build an ethical 90-day search operating systemTurn research, implementation, quality checks, and reporting into a realistic 90-day operating rhythm.
02Customer research and site architecture3 lessons+
- 04Find customer language and read search intentUse customer evidence and live results to understand the task behind a query before you decide what page to create.
- 05Turn keyword research into topic clusters, site architecture, and a roadmapOrganize demand around customer decisions, then design a site structure and release plan that make those decisions easier to complete.
- 06Research AI prompts and identify brand gapsCreate a repeatable prompt-research practice that finds missing information, weak evidence, and brand representation gaps without inventing AI rankings.
03Technical SEO and safe releases6 lessons+
- 07Make pages crawlable, indexable, and discoverableDiagnose the actual stage that is failing: discovery, fetch, rendering, indexing, or serving—then apply the smallest useful fix.
- 08Control URLs, duplicates, internal links, and faceted navigationCreate one clear route for each important page and manage variations without hiding useful choices or creating uncontrolled duplicate paths.
- 09Build fast, reliable JavaScript and mobile experiencesMake modern applications dependable for people and crawlers by treating rendering, performance, and mobile usability as product quality work.
- 10Use structured data for accurate eligibilityAdd structured data when it describes visible, verifiable page facts and helps platforms understand eligibility without inventing rich-result outcomes.
- 11Design international SEO and hreflang without conflicting signalsChoose international site architecture from customer and operational needs, then make language, region, canonicals, and hreflang signals agree.
- 12Use crawler evidence to monitor releases, migrate safely, and respond to incidentsTurn crawl data, logs, and release checks into a practical safety system for routine changes, platform migrations, and urgent failures.
04Useful, evidence-led content5 lessons+
- 13Plan and write pages people and search systems can understandTurn a customer task into a clear page brief, then write titles, headings, snippets, and body copy that guide an honest decision.
- 14Create helpful, evidence-led, citation-ready contentMake claims that readers can understand and verify, using clear entities, primary evidence, useful boundaries, and answer sections that stand on their own.
- 15Optimize images, video, and YouTube for discoveryPublish media that explains a decision, works for all users, and gives platforms accurate context about what the asset contains.
- 16Refresh, consolidate, and retire content safelyMaintain a content library by diagnosing each page’s current value, then improving, merging, redirecting, archiving, or retiring it for a documented reason.
- 17Scale programmatic and AI-assisted content without losing qualityBuild scalable pages only where trustworthy data, distinct tasks, quality gates, and lifecycle ownership create value.
05Authority, mentions, and link risk3 lessons+
- 18Understand authority, third-party scores, and reputation evidenceUse links, mentions, reviews, and third-party metrics as evidence without confusing a proprietary score with a search-engine ranking factor.
- 19Earn links, mentions, and trusted community evidenceBuild reputation signals by being genuinely useful to the people and communities that matter to your customers.
- 20Handle risky links, spam, and manual actionsSeparate normal web noise from real policy risk, then investigate and repair the underlying cause without panic.
06Local search systems3 lessons+
- 21Build a local visibility foundation with your Google Business ProfileMake the business easy to identify, contact, and trust in the place where local customers make decisions.
- 22Create local pages, reviews, citations, and trusted local evidenceTurn real local expertise and service delivery into pages and references that help people choose with confidence.
- 23Measure and scale multi-location and service-area SEOOperate local visibility as a segmented system so expansion improves service clarity instead of multiplying duplicate pages and misleading reports.
07Ecommerce SEO3 lessons+
- 24Design an ecommerce catalog people and crawlers can navigateBuild a product architecture around real shopping decisions instead of generating endless category and filter URLs.
- 25Keep product data, feeds, inventory, reviews, and buying content accurateMake the facts shown in product pages, feeds, ads, and customer communications agree with the actual offer.
- 26Launch international ecommerce and measure profitable growthExpand by market with localized customer value, accurate offers, and margin-aware measurement—not by translating pages and hoping demand follows.
08AI answers and zero-click discovery4 lessons+
- 27Understand AI answer systems and configure responsible crawler accessLearn the visible stages of AI discovery, distinguish crawler purposes, and make deliberate access decisions for your public information.
- 28Measure AI visibility with a repeatable prompt-and-citation studyBuild a small, auditable research study that records what answer products visibly say, link, cite, and omit over time.
- 29Make owned content easier to retrieve, cite, and trustPublish source pages that answer a real question clearly, show their evidence, and remain useful when a reader wants to verify the claim.
- 30Win zero-click discovery with credible off-site evidenceEarn awareness and trust where people already learn, while measuring value without pretending every useful encounter creates a trackable click.
09Audits, diagnosis, and automation3 lessons+
- 31Turn an SEO audit into a prioritized, honest roadmapTransform crawl findings and search evidence into a small sequence of decisions that people can implement and verify.
- 32Diagnose drops, test changes, and monitor releasesInvestigate visibility changes with a timeline, controlled comparisons, and release monitoring instead of reacting to the loudest theory.
- 33Automate SEO research and reporting with human reviewUse automation to collect, compare, and surface evidence faster while keeping people accountable for claims, decisions, and customer impact.
10Sell and deliver ethical SEO3 lessons+
- 34Productize, position, and sell a credible SEO offerTurn your expertise into a clear service that solves a defined business problem without selling rankings as a guaranteed commodity.
- 35Scope, price, onboard, and deliver SEO engagementsTurn a good sales conversation into a working client system with clear responsibilities, change control, and useful reporting.
- 36Retain clients, grow responsibly, and build an ethical practiceEarn long-term trust by making progress visible, telling the truth about uncertainty, protecting customers, and recommending the work that actually helps.
Course project
Build a search operating plan you can defend.
Your final project joins strategy and implementation. It should be clear enough for a client or internal team to challenge, approve, and run.
- A customer-language and intent evidence log
- A technical eligibility trace for priority URLs
- A content and source-quality backlog
- A measurement plan with decision rules
- A 90-day roadmap with owners and review dates
Questions, answered
What to know before you begin
Is this SEO course really free?
Yes. Every lesson is public, and you do not need an account to read the course.
Does the course cover AEO, GEO, and AI search?
Yes. It explains how answer systems retrieve and cite sources, how to run a repeatable prompt study, how crawler access differs by provider, and how to improve the underlying evidence without chasing a fictional AI rank.
Do I need to know technical SEO first?
No. The early modules establish the mental model. The technical module then walks through crawlability, URL controls, JavaScript, mobile rendering, structured data, international sites, releases, and migrations.
Can I use this to deliver SEO for clients?
Yes. The final module covers positioning, scope, pricing, onboarding, reporting, retention, and ethical boundaries. It does not promise outcomes that an SEO cannot control.
Which tools does the course require?
None. Examples refer to categories of evidence such as Search Console, analytics, crawlers, logs, rank data, and AI observations. You can use the providers that fit your budget and market.
Where should I start if my traffic just dropped?
Start with the diagnosis and release-monitoring lessons, but first confirm the date, affected pages, query groups, markets, and recent site changes. A traffic drop is a symptom, not a diagnosis.
Turn the next lesson into real work.
Use the course on its own, or organize the research, tasks, owners, and follow-up inside Spacebrain.