Choose the right event
Match live, workshop, demo, automated, or multi-session formats to the audience's decision and your production capacity.
24lessons
6modules
$0Free course
↗Open access
What this course changes
Design the learning before you design the slides.
The best webinar is not the longest or the most polished. It helps a specific audience make progress, gives the presenter a reliable operating plan, and creates a relevant next step without breaking trust.
Teach one useful mechanism
Build an explanation, example, demonstration, and application that leave the attendee with something they can use.
Operate the room
Prepare the platform, roles, timing, accessibility, rehearsal, chat, questions, and recovery paths before going live.
Follow up from behavior
Separate attendees, no-shows, replay viewers, questions, sales interest, and buyers instead of sending everyone the same sequence.
Complete curriculum
Twenty-four lessons from the first decision to the repeatable system.
Each module produces part of a working webinar. The final lessons use event evidence to improve, evergreen, and scale what proved useful.
Your progress
0 / 24 lessons
Saved on this device.
01Plan the right webinar4 lessons+
- 01Define the job your webinar must doStart with one audience decision and a business outcome instead of defaulting to a familiar event format.
- 02Choose live, automated, workshop, demo, or eventMatch the format to the audience’s information needs, interaction needs, and the team’s operating capacity.
- 03Create a specific topic, promise, and titleTurn customer language into a credible event promise that makes attendance feel worthwhile.
- 04Model webinar economics and capacityKnow the attendance, conversion, delivery, and follow-up numbers required before spending heavily.
02Build the teaching and offer4 lessons+
- 05Design the offer and next step before the slidesBuild a relevant next step with clear fit, scope, price, and delivery before writing the teaching arc.
- 06Build a teaching arc around one useful mechanismReplace a pile of tips with a clear explanation, method, demonstration, and application.
- 07Open the webinar and earn attentionSet expectations, establish relevance, and invite participation without an inflated biography or a long agenda.
- 08Use proof, examples, and claims responsiblyMake important claims believable with relevant evidence, clear context, and honest limitations.
03Create registration and promotion4 lessons+
- 09Build a registration page that sets the right expectationMake the value, audience, logistics, privacy, and next state clear with minimal friction.
- 10Track registration sources and attendance qualityUse source tags, platform data, and CRM states to see which promotion creates useful participation.
- 11Write invitation, confirmation, and reminder messagesUse a small sequence that builds readiness, prevents confusion, and respects the inbox.
- 12Promote through owned, partner, organic, and paid channelsBuild a channel mix that matches audience trust, learning speed, and webinar economics.
04Prepare the event4 lessons+
- 13Choose the platform and configure the eventMatch platform features, privacy, analytics, accessibility, and reliability to the event design.
- 14Build the run of show and production rolesTurn the event into a timed operating plan with owners, cues, assets, and recovery actions.
- 15Design slides, demos, and accessible visualsUse visuals to clarify the lesson, support the presenter, and remain readable across devices.
- 16Rehearse the content, technology, and handoffsUse three kinds of rehearsal to improve timing, clarity, reliability, and team coordination.
05Deliver live with confidence4 lessons+
- 17Hold attention with pacing and participationUse clear sections, useful interaction, and delivery choices that support understanding rather than performance tricks.
- 18Moderate chat, polls, and Q&ACreate a safe question system that surfaces patterns, protects time, and gives unanswered questions a path.
- 19Transition to the offer without breaking trustSummarize the lesson, identify the implementation gap, and explain one optional next step clearly.
- 20Handle live incidents and close the eventRespond calmly to technical, presenter, audience, and timing problems while preserving a clear ending.
06Follow up, measure, and scale4 lessons+
- 21Segment attendee, no-show, replay, and buyer follow-upContinue the lesson based on what each person actually did instead of sending everyone the same sequence.
- 22Build the sales and CRM handoffGive sales the context, timing, ownership, and feedback loop needed to continue the conversation well.
- 23Measure the webinar from registration to customer valueDiagnose the earliest weak stage with engagement, demand, revenue, and customer-quality evidence.
- 24Improve, evergreen, and scale the webinar systemUse event evidence to revise the smallest useful part, then convert proven teaching into reusable assets and repeatable operations.
Course project
Produce a webinar someone else could run with you.
Your project should work as an audience promise and as an operating document. A presenter, producer, moderator, and follow-up owner should know what to do.
- A webinar job, format decision, promise, and economics model
- A teaching arc, examples, proof, and relevant offer
- A registration and promotion plan with source tracking
- A run of show, roles, rehearsal, and incident plan
- Segmented follow-up and a measurement review
Questions, answered
What to know before you begin
What kind of webinar does the course teach?
It covers live briefings, workshops, demos, automated webinars, and multi-session events. The course helps you choose based on the audience's decision, interaction needs, and operating capacity.
Is this a webinar sales course?
It includes offers and sales handoffs, but starts with audience value. The session should remain useful to someone who never buys, and the offer should follow naturally from the implementation gap.
Does it cover webinar promotion?
Yes. It covers registration pages, source tracking, invitations, confirmations, reminders, owned channels, partners, organic distribution, and paid promotion.
What about the live technology?
A full module covers platform selection, event configuration, roles, run of show, slides, demos, accessibility, rehearsal, and recovery from technical or presenter problems.
How should I follow up with no-shows and attendees?
Use their behavior and questions. The course separates registrants, attendees, no-shows, replay viewers, engaged prospects, and buyers, then connects each group to a useful next step.
Can I turn a live webinar into an evergreen one?
Yes, after the teaching and next step have evidence behind them. The final lesson shows how to revise weak sections, package proven material, set freshness rules, and keep a route to live help.
Plan the event and the follow-up in one place.
Use Spacebrain to connect registration, reminders, attendee context, CRM ownership, replay follow-up, booking, and reporting.